DMM
Digital Media Management — grow your brand across every channel
{ Digital Media Management - DMM Layer }
ICT Layer's DMM department delivers end-to-end digital marketing solutions — from paid advertising across Facebook, Google, and Instagram, to influencer affiliates, direct outreach campaigns, and original content production. Whether you need to launch a product, build brand awareness, or convert leads at scale, our dedicated teams cover every channel with strategy, creativity, and measurable results.
Channels We Manage
Our Services
Paid Advertising (PPC)
End-to-end management of Facebook Ads, Google Search & Display, and Instagram sponsored campaigns — from audience targeting and creatives to A/B testing, budget optimisation, and ROAS reporting.
Social Media Management
Content calendar planning, post scheduling, community engagement, hashtag strategy, and monthly performance reports across all active social platforms.
Influencer & Affiliate Marketing
Identify, onboard, and manage local vloggers, micro-influencers, and celebrities. We handle contracts, brief creation, content review, tracking links, and commission payouts.
Direct Marketing Campaigns
Targeted bulk SMS, personalised email sequences, and WhatsApp broadcast campaigns — with audience segmentation, delivery tracking, and open/click analytics.
Content Strategy & Creation
Our in-house content studio produces videos, reels, graphic posts, carousels, copywriting, and blog articles — fully aligned with your brand identity and platform algorithms.
Performance Analytics & Reporting
Unified dashboard reporting across all channels — impressions, clicks, conversions, CPA, ROAS — with monthly review calls and strategy adjustments.
Direct Marketing Channels
SMS Marketing
Bulk and personalised SMS campaigns with audience segmentation by location, purchase history, or behaviour. Delivered at optimal times for maximum open rates.
Email Marketing
Beautifully designed email sequences — newsletters, promotional blasts, drip campaigns, cart recovery, and transactional notifications — with A/B testing and analytics.
WhatsApp Marketing
Broadcast messages, catalogue sharing, and automated chatbot flows via WhatsApp Business API — the highest open-rate channel at 98% average read rate.
Influencer & Affiliate Network
ICT Layer maintains an active network of local vloggers, micro-influencers, and celebrities across Bangladesh. We match the right creator to your brand, negotiate partnerships, manage deliverables, and measure ROI — all handled under one roof.
In-House Digital Content Studio
ICT Layer operates a dedicated digital content creation department — a team of strategists, videographers, graphic designers, copywriters, and motion artists who produce original, platform-ready content that resonates with your audience and converts.
What We Deliver
All Deliverables
Industries We Serve
{ Ready to grow your digital presence? }
Let ICT Layer's DMM team build and execute your complete digital marketing strategy — from ads and influencers to content and direct outreach.